Commercial photoshoot for “Venque”
In the heart of Toronto, inside a photography studio brimming with natural light, the latest Venque shoot unfolded. It was more than a photoshoot; it was a storytelling session that brought the brand’s heritage and commitment to sustainability into sharp focus.
Venque, a brainchild of Canadian brothers Viktor and Simon, began its journey in 2011. Drawing from their rich experience in fashion design, they set out to create the ultimate backpack for urban trendsetters. The brand quickly evolved, driven by demand, into a full-fledged luxury collection of travel, tech, and work accessories, each piece a reflection of Canadian bilingual and bicultural elegance.
On this particular day, the studio was filled with the spirit of Venque's vision - to combine minimalistic design with functional robustness. The models, Alex and Lea, weren't just posing; they were echoing the values of Venque - quality, durability, and a nod to the natural beauty of Canada. Each shot captured was a testament to Venque’s meticulous craftsmanship, the kind that only comes from artisans who've dedicated their lives to perfecting their trade.
The photoshoot navigated through two thematic realms - the pure and classic white background that served to highlight the products for a catalog and a concrete-textured setting that painted a lifestyle-rich canvas. This approach was in line with Venque’s philosophy that treasures simplicity and longevity over fleeting trends.
Venque's story is a fusion of the old and the new, where traditional artisan techniques meet innovative materials like their Quanta Fabric, designed to withstand the elements. As a photographer, I aimed to mirror this blend in my images - capturing the timeless appeal of Venque's designs against the ever-evolving backdrop of Toronto.
As Venque continues to make its mark globally, my goal was to create photos that do justice to their legacy - images that evoke a sense of adventure, quality, and mindful production. From their dedication to using natural fibers to their commitment to ethical manufacturing practices, Venque is not just designing bags; they're curating experiences for the conscious consumer.
If you're looking to bring the authentic essence of your brand to light, my studio doors are open. Let’s collaborate to create photographs that not only showcase your product but also tell its story, just like we did with Venque - a brand born in Canada and designed for the world.
